Aug
24
With New CMO, Subway 'Recalibrating' Strategy Amid Agency Review, Jared Scandal
Posted in: UncategorizedPity Chris Carroll.
While Subway has not confirmed reports that Mr. Carroll is stepping into former Subway CMO Tony Pace’s shoes, people familiar with the business say that Mr. Carroll is now leading marketing at the battered $11.9 billion sandwich chain as it looks to get its mojo back.
And what a task it will be: Once-beloved pitchman Jared Fogle has taken a stunning fall from grace, with news that Mr. Fogle would plead guilty to sex acts with minors and distribution of child porn. Sales are slumping for the first time in years. The chain’s marketing department is in flux, while at the same time managing a creative agency review.
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