Apr
10
With Latest Galaxy, Samsung Wants You to Know That 'Next is Now'
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Samsung’s latest smartphones, the Galaxy S6 and Galaxy S6 Edge, hit stores Friday, and accompanying them is a marketing blitz themed “Next is now” that’s part of a move to help bring back the brand’s mojo.
The company says the phones’ introduction is one of its biggest launches “in recent years.” The global campaign — spanning broadcast, digital, experiential, out-of-home and retail — was created by MDC Partners’ 72andSunny.
It’s the agency’s first global Samsung campaign since winning a spot on the global roster last fall, though it has worked on five Galaxy S introductions for Samsung in its capacity on the U.S. roster.
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