With Katie Couric, 'Community' and Simon Cowell, Yahoo Hopes for Hits
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Maybe former “American Idol” judge Simon Cowell can do for Yahoo what he did for Fox over a decade ago. At its NewFronts presentation on April 27, Yahoo will pitch advertisers on his reality competition show about electronic dance music D.J.s , according to media buyers familiar with Yahoo’s plans.
“Simon Cowell has a proven success rate, so I think there’s definitely potential there if they get the right idea,” one agency executive said. “So much is serendipity. Who knows what’s a hit until we see the quality of the product?”
But the definition of a video “hit” is changing fast. Advertisers have seen Yahoo produce successful series, such as the short-form comedy “Burning Love,” but that was before Netflix’s “House of Cards” raised expectations for how big an online show can be. Now media buyers are looking for similarly high-profile programs that will merit moving their budgets from TV to online.
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