Feb
10
With Dr. Ruth, Clorox Goes From Whiter Whites to Fifty Shades of Grey
Posted in: Uncategorized
Think of Valentine’s Day or sex, and chances are laundry doesn’t immediately come to mind. Clorox Co. has enlisted Dr. Ruth to change that.
Specifically, Clorox 2 is launching a publicity effort backed by sex therapist and media personality Ruth Westheimer for Valentine’s Day. The campaign by Omnicom’s Ketchum aims to drive home the point that this mundane chore can lead to bigger and better things.
Just as sex without foreplay isn’t so fun, the folks at Clorox want you to know that laundry without pre-treatment isn’t so hot either.
Post a Comment