Nov
30
Williams F1 gears up CRM and tech to drive engagement with fans and brands
Posted in: UncategorizedUnlike many of its Formula 1 rivals, such as BMW, Ferrari or Red Bull, Williams Martini is – in essence – a B2B brand. Here Richard Berry, head of commercial, reveals to Campaign how the British racing team is forging a one-to-one relationship with fans and building its appeal among potential sponsors.
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