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Oprah may love bread, but does she love Flatout?

The flatbread brand is getting the Weight Watchers’ official seal of approval after years in the diets of many of its followers, a move that may help the flatbread marketer notch faster sales gains. And surprisingly, Weight Watchers came to Flatout, rather than the other way around.

Many of Flatout’s products have long been go-to low-points options for those who track points on Weight Watchers. Bloggers and others online share recipes for, say, a flatbread pizza, and call out how many Weight Watchers points the flatbreads contain.

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