Jul
02
Wieden & Kennedy Wins Bud Light in U.S., Corona Globally
Posted in: Uncategorized
Just two weeks after Wieden & Kennedy and Heineken parted ways, the agency is taking over as the new lead agency for Bud Light in the U.S. The shop will also take on Corona outside the states.
The move marks the fourth agency change in less than four years for Bud Light, whose sales have been decline as more drinkers shift to craft beer. The Anheuser-Busch InBev-owned brew has been handled by BBDO, New York since mid 2013, and before that made stops at McGarryBowen and Translation after ending a long-running relationship with DDB.
W&K will also oversee Corona globally, but not in the U.S., where the beer is owned by Constellation Brands, not A-B InBev. Corona’s U.S. agency is Cramer-Krasselt.
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