Hasta La Creative!

Working to regain its footing at home, Tesco, the U.K.’s biggest retailer, has gotten into the tablet business.

The Hudl, a 7-inch Android device launched Sept. 30, sells for $190, or as little as $90 with loyalty-card points. Given the pricing, it’s unlikely to be a huge profit driver for Tesco. Instead, the company sees an opportunity to drive its brand into more of its customers’ day-to-day activities. This week Tesco will launch a campaign emphasizing the device’s accessibility in a series of films.

According to eMarketer, two-thirds of Brits don’t use a tablet regularly, and with around 20 million customers each week, Tesco clearly has the potential to reach many of those tablet-free homes.

Continue reading at AdAge.com