Why Women Are Uniquely Suited to Lead the Ad Industry Into the Future
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Millennials are a cultural tsunami. The largest generation of people this country has ever seen demands that we behave differently not only as marketers, but as employers.
I’ve heard many an exec in the ad business lament how this group is hard to understand and even harder to manage. Luckily, our industry has a potent but underused asset for grooming the next wave of leaders in this business: women. Here’s how millennials are reshaping the workforce, and why women’s inherent leadership qualities are exactly what’s needed to cultivate the best of what this generation has to offer.
Millennials constantly want to talk about how they are doing, what’s next and everything else. Having experienced ample, continuous praise as they’ve grown up, feedback and recognition are two of their top greatest motivators. By opening the channels of communication, leaders can provide praise as well as criticism in a constructive, beneficial manner. They must provide the necessary tools for this generation to succeed — and saying “thank you” and “good job” goes a long way. Women are masters at over-communicating and sharing successes.
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