Why the Super Bowl Boost Is Likely Unsustainable for 'Blacklist'
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The special post-Super Bowl episode of “The Blacklist” scored predictably high ratings, but if history is any indication, the James Spader vehicle may not see much of a lift when it returns to NBC’s lineup Thursday night.
According to Nielsen live-plus-same-day data, Sunday night’s installment of “The Blacklist” delivered 25.7 million viewers and an 8.4 rating in the 18-49 demo. And while that performance gave “The Blacklist” bragging rights to the season’s second highest-rated scripted telecast — the Season 5 premiere of AMC’s “The Walking Dead” on Oct. 12 scared up a record 8.7 — for a Super Sunday spectacle, it was small potatoes.
Going back to Super Bowl XXII in 1988, no fewer than 25 postgame broadcasts have beaten “The Blacklist” in the dollar demo, while 18 Big Game lead-outs drew more overall viewers. Still, 25.7 million viewers is nothing to sneeze at in an increasingly fragmented broadcast universe, especially when you stop to consider that “The Blacklist” didn’t conclude until nearly a quarter to midnight on the East Coast.
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