Apr
02
Why The CW Is Happy to Grow Up
Posted in: UncategorizedThe CW is no Peter Pan.
Once dubbed the “Gossip Girl” network for bubble-gum shows that predominantly attracted teen girls, The CW has grown up over the last three years. And while most TV networks tirelessly try to bring down the age of their audiences, The CW will be eagerly boasting about its new maturity during this year’s upfront presentations to ad buyers.
“A few years ago our TV and digital audiences were the same,” said Rob Tuck, exec VP-national sales, The CW. “Now we can show clients we are hitting an older demo, which wasn’t the case when we were a 12-to-34 network.”
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