Jun
27
Why Retail Flagship Stores Are Running Aground
Posted in: Uncategorized
Credit: Hyesu Lee
It’s no secret that retailers are spending less on advertising — the statistics point to plunges in print, TV and online. But what you won’t find on the charts is a form of retail advertising that’s not just declining but dying: the iconic flagship store.
Impressive, sprawling flagships in high-profile locations have long served as status symbols for retailers, more important for their brand-wide promotional value than the profits they may or may not have generated on the premises. A tourist’s visit to the Macy’s on 34th Street in Manhattan was something to go home and tell friends about.
Post a Comment