Why Olympic Sponsor Samsung Passed on Games Broadcast
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Samsung’s Olympics advertising never aired on the Olympics.
Though it is one of a select group of ten global The Olympic Partners sponsors, Samsung did not buy any NBC Olympic TV time slots. Instead, it bought airtime just about everywhere else on ABC, CBS, Fox, TNT, ESPN and CNN, and even on NBC during non-Olympic coverage. The ads ran on programming including NBA basketball games, nightly news and talk shows like “The Tonight Show with Jimmy Fallon,” according to TV tracking firm iSpot.
Gone are the days when a TOP sponsor like Samsung needs to spend the majority of its marketing money on TV ads right before and during the Games. With the games being streamed live on NBCOlympics.com, covered on MSNBC, NBCSN and chattered about on everything from morning news shows to late-night, Samsung seems to be spreading its buy to be more strategic.
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