Jan
29
Why More Super Bowl Ads Are Touting Philanthropy
Posted in: Uncategorized
Is it the Super Bowl, or the Do-Gooder Bowl?
Hyundai is using an expensive 60-second ad spot in Sunday’s game to plug an organization dedicated to fighting childhood cancer, the automaker said today, following the decision by Anheuser-Busch InBev to dedicate two big-game berths to its philanthropic efforts involving water.
Hyundai’s ad in the fourth quarter will promote a nonprofit group it funds called Hyundai Hope on Wheels that battles pediatric cancer. The automaker and its agency, Innocean, will assemble the commercial with a combination of content captured on game day and pre-shot footage. The spot will air in the fourth quarter.
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