Mar
07
Why Marks & Spencer got hyperpersonal to power its Sparks programme
Posted in: UncategorizedWhen high-street stalwart M&S wanted to use personalisation to improve the effectiveness of its targeted marketing, Planning-inc devised and implemented a plan to take the retailer’s rewards programme to the next level. The work was highly commended in the Targeting Excellence category at Campaign’s Marketing New Thinking Awards in 2017, held in association with Sky Media.
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