Feb
13
Why Jimmy Fallon’s ‘Tonight Show’ Can Thrive With Fewer Viewers When Conan’s Couldn’t
Posted in: Uncategorized
Jimmy Fallon isn’t expected to attract Jay Leno-size audiences when he takes over “The Tonight Show” on Monday.
And that’s O.K.
The ascension of Mr. Fallon, 39, to “The Tonight Show” throne represents a new era in late-night viewing, one where advertisers value a show’s total audience — its viral video viewers and Twitter followers along with the TV watchers being lulled to sleep by topical monologues and skits.
Post a Comment