Why Healthcare Needs Better Storytelling, Not Better Marketing
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Every healthcare marketer has firsthand experience with the industry he or she supports, whether it’s a sick relative or a child recovering from a broken arm. But not many have the story of Manny Rodriguez. Before taking on a chief marketing title at UCHealth, Rodriguez was a leukemia survivor.
Rodriguez underwent treatment at a variety of the nation’s best medical centers, including MD Anderson, Memorial Sloan Kettering and Dana Farber, in addition to UCHealth. While the care was always excellent, his experience with each center was vastly different. Once he joined UCHealth, he found himself poised to better a system that bettered him.
“We’ve gotten away from the fact that what we do is about the patient,” Rodriguez says. “I don’t want to be a healthcare marketer; I want to be a consumer marketer who is marketing to patients. When I came here, I wanted to bring that notion of consumer marketing and lifestyle marketing to a healthcare brand.”
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