Why Facebook and Twitter Are Developing ‘Glassware’ Despite Ad Ban


Glass Explorers — Google’s term for the world’s select few Google Glass owners — will soon be able to share their experiences through platforms other than Google’s. Facebook, Tumblr and Twitter are all developing apps, or “Glassware,” for the wearable device, the companies said Thursday. So get ready for all kinds of Glass explorations in your social feeds.

The companies’ arrival on a nascent platform previously limited to apps for The New York Times and networking service Path mean Glass is getting increasingly social. But it still isn’t obviously lucrative for anyone but Google.

That’s because the company has been adamant about not allowing outside developers to serve ads in Glassware.

Continue reading at AdAge.com

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