Hasta La Creative!

Many marketers and even some agency employees are quick to admit that the advertising industry invests too much time and money on awards. In an industry facing rampant upheaval and client dissatisfaction, clients’ business growth should be the primary concern. Yet many agencies spend seven-figure budgets and months of their team’s time preparing for awards shows.

So it was refreshing to see Publicis announce that it would be investing in technology over awards in the year ahead. However, the solution does not require shunning Cannes or all award investments, but rather a more balanced approach. Agency awards still hold weight, and play an important role in an industry undergoing enormous change. Here’s why:

Continue reading at AdAge.com