Hasta La Creative!

Finding myself among the 145 million American’s who personal information was compromised by the gargantuan Equifax data breach, I welcomed the chance to talk with cybersecurity expert Norman Guadagno, senior VP of data security company Carbonite. Our conversation was both scary and enlightening as Guadagno pointed out how poorly Equifax handled the crisis, the inevitability of having your personal and company data hacked and, most important, the little-known fact that ever-growing marketing tech stacks are creating even greater security threats.

Let’s start with the Equifax data breach. How big a deal is this really?

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