Mar
17
Why Chivas Is Blending Whisky With K-Pop
Posted in: UncategorizedScotch is big business in Asia and Chivas knows it. Now, the brand is blending the worlds of K-Pop and whisky to appeal to a new generation of drinkers in the region. Chivas has just signed on Lalisa Manoban (aka Lisa)–who performs with one of K-pop’s biggest girlbands Blackpink–as its latest ambassador and the first…
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