Apr
27
Why Advertising Urgently Needs More Weird. (Or, the Dark Side of Agency Culture)
Posted in: Uncategorized
I wonder how today’s marketers would handle possibly the greatest ad agency creative chief of all time, the late great Paul Arden of Saatchi & Saatchi London, who allegedly locked all the footage from a TV shoot in a safe to stop the client changing it. As far as I know, it remains in that safe today.
Oh, and by the way: that was one of Arden’s lesser stunts.
Creative brilliance and weirdness go hand-in-hand — sadly for our ever-increasingly corporatized ad agency industry.
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