Why AB InBev's Non-Alcoholic Drink Acquisition is Buzzworthy
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As sales of big beer brands continue to slide, Anheuser Busch InBev on Thursday moved further into non-alcoholic drinks. The world’s largest brewer scooped up U.S. organic energy drink maker Hiball in a deal that’s expected to close in the third quarter. It’s a small acquisition; San Francisco-based Hiball only has 20 employees. But the deal is still buzzworthy for signaling that AB InBev is moving beyond beer. Here’s what you need to know:
What exactly does Hiball make?
Organic energy drinks and “sparkling energy waters” under the Hiball name, as well as a brand of organic sparkling juices and sparkling waters called Alta Pall (which means “high ball” in Italian). Hiball founder Todd Berardi began selling the drinks out of the back of his car in San Francisco in 2005, according to the brand. He later married the brand’s graphic designer, Alyssa Warnock.
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