Who's Starting CP&B's Beijing Office?
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Bamboo Ye, a veteran Chinese creative who’s starting up CP&B’s new office in Beijing, has a lot of experience with car brands. Over the years he’s worked on Jaguar, Land Rover, Citroen, Chrysler, Jeep, Dodge, Mercedes, Volkswagen, General Motors and more recently, Infiniti.
Mr. Ye, the agency’s general manager and executive creative director, is working on Infiniti again at CP&B, which has the Nissan-owned luxury car brand as a global account. Before the agency announced the new office two weeks ago, Mr. Ye had spent months helping put together a team of 18 to work on Infiniti; another global account, American Airlines; and Tencent, the Chinese internet giant.
Mr. Ye, a veteran of agencies including Young & Rubicam and BBDO, was setting up his own creative venture when he was approached by CP&B, which had created the emoji ordering system for Domino’s that won the Titanium Grand Prix at the 2015 Cannes Lions International Festival of Creativity. He said he was drawn to the agency’s “creative philosophy and business idea. To do interesting, effective and buzz-worthy advertising, crossing the limits of different media channels.”
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