Who’s Looking Forward to Bruno Mars’ Super Bowl Halftime Show? (Spoiler Alert: Moms!)


When it comes to Sunday’s Super Bowl halftime show, will you stay or will you go (to another channel, to the bathroom, on a beer run, etc.)? Ad Age worked with Networked Insights, a marketing-technology company that advises brands on audience targeting and content strategy, to track social-media sentiment surrounding headliner Bruno Mars and guest band the Red Hot Chili Peppers. Scroll down below the graphic for some notes.

Networked Insights tracks sentiment across the social web, including Twitter and Facebook, as well as forums and blog posts.

Continue reading at AdAge.com

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