Who's in the Pitch? Don't Ask


We just defeated one of the most famous agencies in the world. Us. A small independent on the rise was selected to be agency of record over a legendary shop with more Lions than a wildlife sanctuary.

But we didn’t know they were in the pitch until we were awarded the account — which taught us a valuable lesson.

Here’s why not knowing whom you’re pitching against can be incredibly liberating for small agencies like ours.

Continue reading at AdAge.com

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