Oct
28
Who’s Buying Ice Cream and Condoms? InfoScout Knows — And Has the Receipts to Show It
Posted in: Uncategorized
How do Axe and Old Spice buyers really differ? What pricey ice-cream brands do food-stamp recipients buy disproportionately? And who’s been buying more than their fair share of condoms?
Digital startup InfoScout has begun answering these and many other questions by enticing people to anonymously upload all their receipts via their smartphones, then analyzing the data.
To date, 5.7 million receipts have been scanned, and InfoScout has assembled a panel of 125,000 shoppers that it says is largely representative of the U.S. population, though CEO Jared Schrieber acknowledged it’s “a little light on people over 55.”
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