When it comes to AI, it's 'adapt or die' for marketers
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One of the upsides to attending the Consumer Electronics Show every year is that one becomes adept at separating hype from reality. What was yesterday’s bright and shiny promise may have fizzled by the time the next January rolls around.
Not so with artificial intelligence. For something that nobody can actually see, AI remains top of mind for CES-goers. And this year more than ever, conference attendees are able to chart AI’s progress in the marketplace.
“The big changes this year versus last year is the humanization of AI and how completely ubiquitous it has become into our lives,” says Allan Cook, the digital reality business leader at Deloitte Digital. “If you look at voice enabled devices you see that you use it all the time. Last year it was a new toy. My family, we got them for the first time. Now everyone is ordering everything from their favorite device.”
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