When AI Fails (and What We Learned)


Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict what you want to buy; Spotify leverages it to select music for your playlists; and digital assistants like Apple’s Siri are AI tools personified.

But among those successes are plenty of missteps. As far as the technology has come, AI isn’t foolproof, in part because the humans who design it aren’t. But let’s not take down the companies that make mistakes: by pushing boundaries in the AI world, they’re offering valuable lessons to the rest of us. Here are the lessons from four recent AI bloopers.

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