Hasta La Creative!

Since last summer Ad Age has had an editorial partnership with TVGuide.com focused on its Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc. We’re interested in Watchlist because, thanks to the power of crowdsourcing, it has predictive powers: For several of the past TV seasons, 8 of the Top 10 most Watchlist-ed new shows were picked up for full seasons — including last fall.

We think of the Watchlist community as a massive focus group of informed and committed TV viewers. When we started this partnership, the number of Watchlists created by TVGuide.com visitors and users of the TVGuide.com mobile apps had just topped half a million; today, the total is 1.1 million.

The chart shown here lists the 10 most-added new fall dramas announced during the upfronts. So keep in mind that Watchlist users are, essentially, publicly expressing hope — that these shows will live up to hype (or at least be as good as their trailers) — as well as an intent to watch. As TVGuide.com Editor-in-Chief Mickey O’Connor explains: “Before viewers are able to learn every nuance of every new show, they latch on to the familiar — whether it be an actor, the source material or even the production company. That’s what we’re seeing at this stage of the game on the list of new fall shows most added to Watchlists.”

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