Hasta La Creative!

It’s September, and that means it’s time for the next iPhone.

Last week, Apple sent out invitations to a Sept. 7 event, drumming up excitement with the tagline “See you on the 7th.” Some industry watchers think that’s a (thin) play on words for the expected name of the new iPhone, the “iPhone 7.”

Apple has reported two straight quarters of year-over-year revenue declines and there are questions about demand for a device that remains the company’s main source of profit. Apple hopes faster iPhones with significant camera improvements will prop up sales ahead of an expected larger overhaul in 2017 for the device’s 10th anniversary.

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