Jun
29
What This Year’s Box Office Hits – and Flops – Can Teach Us About Movie Marketing
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: In any given year, you’ll see theaters teeming with formulaic movies that Hollywood wisdom has decreed will undoubtedly drive huge profits at the box office. From star-powered tentpoles to franchises and reboots, there are tried-and-true formulas conventional wisdom says are ‘guaranteed’ successes.
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