What Snapchat's Dancing Hot Dog Means for the Future of AR
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Snapchat’s augmented-reality hot dog has started an obsession.
It might not look like much, and its dance moves aren’t even all that, but it is ahead of its time. It’s so advanced, Snapchat hasn’t even gotten around to selling the creature or building one for brands. It is the first character that uses the company’s 3D “World Lens” technology, which renders the bopping brat as a fully formed creature inside the Snapchat camera. People can walk around it, filming it like it was really there.
While Snapchat continues pushing its augmented reality studio to release new project after new project, Facebook, Apple and Google are working as fast as they can to catch that dancing dog, which debuted earlier this month. And there’s nothing frivolous about this augmented arms race.
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