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Sure, every marketer knows that millennials love their smartphones. What they might not know, however, is that smartphones have become necessities for consumers 50-plus as well.

Just 29% of boomers owned smartphones in 2013 compared to 74% today. Current data also point to boomers spending a significant amount of time on their smartphonesnearly two-and-a-half hours a day. Plus, at AARP, we are seeing 40% percent of our site traffic coming through smartphones.

For many marketers, these stats may be surprising. Here’s another: Consumers over 50 control 51% of all consumer spending and they stand to inherit $15 trillion over the next 20 years.

Continue reading at AdAge.com