Feb
03
What Happens When Small Shops Tackle Big Spots
Posted in: Uncategorized
You’re a small agency and you’ve caught a huge break — you’ve been tapped to create a Super Bowl spot. How much does that affect your culture?
Pretty radically, say shops that have been through it. It can give an agency instant credibility, but it can also add a lot of stress in trying to meet the demands that come with 30 seconds on adland’s biggest stage.
“As a small agency and a new agency, this is the opportunity you dream about,” said Hunter Hindman, co-chief creative officer at Argonaut, a year-old San Franciso-based agency charged with Volkswagen’s Big Game spot this year.
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