Hasta La Creative!

Reddit, as I wrote back in May, is one of the most powerful forces on the internet — a place where memes are born, a crib sheet for the mainstream media (especially Gawker and BuzzFeed) and a generator of massive amounts of traffic for sites that are lucky enough to capture the imagination of the Reddit community (such that it is).

But when marketers push their luck by attempting to manipulate Reddit — by, for instance, planting posts and links and generating fake conversations about their offerings in an attempt to pique the interest of real Redditors — it seldom ends well.

Last night just after midnight, a scold-y post titled "Don't try to cheat reddit: An after action report on a movie studio attempting to game reddit" hit the homepage of the site. (Posts on Reddit gain or lose momentum through an upvote/downvote system.) It amounted to, basically, Reddit bitch-slapping Warner Bros. for a hapless attempt at promoting its new thriller "Getaway," which opens tomorrow.

Continue reading at AdAge.com