What Execs Want to See and Hear From Cannes Lions’ Return

Over the years, Ascential-owned creative festival Cannes Lions has developed a reputation–perhaps undeservedly–as a party week for mostly senior advertising personnel to catch up, seek out new jobs and neck copious amounts of booze. I did say “perhaps undeservedly” but, with three years since the event last took place in person, this could be a…

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