Hasta La Creative!

We all know the stereotype. Agency leaders focus on the big-picture stuff: strategy, financial planning, negotiations, salesmanship, creative decisions and really important lunches. Who can fault them if they’re not on top of all the day-to-day details?

While the myth may be that presidents and CEOs operate at the highest level, that’s not what I’ve observed. Good leaders still get immersed in the details, the nitty-gritty of running the business. They may not all pay attention to the same details, and to the same degree, but they have got their hands in the dirt with everyone else.

That also means, that just like the rest of us, they have got their own obsessions and pet peeves. It can’t be helped. For some it may be office decor, down to what’s on the walls and floor. Others may obsess about meeting etiquette, or hospitality, or exactly how the phone is answered.

Continue reading at AdAge.com