Hasta La Creative!

Do you find yourself in awe of certain brands? You know, those with an unquestioning, undyingly loyal following. Timberland or Chipotle come to mind.

You’re likely working harder than ever to push your brand toward iconic status, using content strategies and every emerging social platform, hoping that something you do will catch fire. You dream of the day your brand will become admired, not only by its target audience, but also by the larger marketing and business media.

Admiration is certainly achievable. But what about “holiness”? Is it too much to expect that your brand might someday be worshiped? Maybe not. But getting there is less about what the brand does, and more about what it doesn’t do.

Continue reading at AdAge.com