Hasta La Creative!

Growing up, Huge CEO Aaron Shapiro and his father bonded over a household rule many kids today would find utterly painful: No video games… unless you build them yourself.

Shapiro’s father Steve was formerly a professor of electrical engineering at Stony Brook University and a researcher studying artificial intelligence and pattern recognition. Those concepts were still early then, but they’ve become big business areas for Huge, a digital shop that’s part of Interpublic Group of Cos.

Steve Shapiro had a strict no-screen rule for the kids unless it was his IBM Personal Computer XT.

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