Sep
20
What Cannes Learned from This Year's Festival and What to Expect in 2018
Posted in: Uncategorized
Duncan Painter, CEO of Ascential, the parent company of the Cannes Lions Festival of Creativity, has been on a listening tour since the festival ended in June, gathering feedback from the industry about what can be improved going forward.
Ad Age talked with Painter about some of the industry’s gripes about Cannes, such as affordability and relevance, as well as Publicis Groupe’s decision to pullback from the festival for a year. He also discussed a new award category being introduced in 2018.
This interview has been lightly edited for flow and readability.
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