Hasta La Creative!

Marketers are already jumping into Carmel, the new virtual reality web browser that Facebook showed off at its Oculus Connect conference on Thursday.

Ford has developed VR and 360-degree video stories that take viewers inside world-famous races. That fits the style of storytelling that many brands have latched onto to enter VR.

“Brands are definitely thinking of virtual reality and augmented reality,” said Noah Mallin, head of social at MEC North America. “Mark Zuckerberg has made it really clear this is a priority for Facebook. So if it is for Facebook, we have to take it seriously.”

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