Hasta La Creative!

As more millennials enter the workforce — with a whole different set of values and expectations — companies should capitalize on the opportunity to recruit them and use them as brand ambassadors, according to a new study by the CMO Council.

However, many companies are failing to do this, starting with defining a formal brand platform at the highest level to providing opportunities for collaboration and open communications in the workplace.

The study, “Making the Workplace a Brand-Defining Space,” was based on interviews with 230 senior marketing and HR leaders during the second quarter, and was conducted by the CMO Council, Executive Networks and CultureSphere. More than half of the respondents were from b-to-b companies.

Continue reading at AdAge.com