What B2B Marketers Can Learn From Hollywood Moguls
Posted in: Uncategorized
In the battle for attention, content marketers are always on the hunt for better strategies. Many brands have decided to imitate newspapers like The New York Times, which produce massive amounts of high-quality content every day. These marketers invest in “brand newsrooms” and fuel their marketing efforts with a steady stream of lightweight, real-time articles.
However, the newspaper model is not the only paradigm worth imitating. There’s a different approach to monetizing content that B2B marketers have largely overlooked: the Hollywood model.
Giants like Disney and Netflix have generated record profits in recent years by taking the opposite approach to newspapers. What is their secret? And what can B2B marketers learn from them? Well, it all boils down to three things: focus, familiarity, and extensibility.
Post a Comment