Hasta La Creative!

When Johnny Cash was trying to revive his stalled career in 1968, he put together a comeback tour. Cash knew that he was going to get only one chance to make it. Inmates had become huge fans of his music, and Cash embarked on a risky strategy of recording his new album at Folsom State Prison in front of an adoring audience. The resulting album went to #1 on the country music charts, and “Folsom Prison Blues” was the country music Single of The Year in 1968.

In advertising terms, we would say that Cash had looked for his fan propinquity points and found them in jail, where he then made himself highly visible.

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