Jun
02
What Agencies and Brands Expect From Apple's Siri Homecoming
Posted in: Uncategorized
Agencies and brands suddenly have plenty of questions for Siri, which Apple is expected to extend from the iPhone to a new home-assistant device at its conference for developers next week.
Marketers and publishers are eager to see where they could fit into the device, but right now all they know is the world of Amazon and Google’s assistants, where they’ve accumulated plenty of experience developing programs to answer consumers’ commands.
Apple is late to the party. It also traditionally maintains tighter control over its ecosystem than its rivals.
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