Mar
06
What Ads Would Cost If Fox Really Cut Them to 2 Minutes Per Hour
Posted in: Uncategorized
When ad buyers and networks hashed out ad prices ahead of the current TV season, they landed at roughly $300,000 for 30 seconds during Fox’s “Empire.” By 2020, those 30 seconds might cost $1.6 million.
Well, not really.
But if Fox really wants to reduce ad loads to two minutes per hour in the next two years, as ad-sales chief Joe Marchese suggested at an industry summit recently convened by the network, it would have to make up the lost ad revenue somehow.
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