What a Publicis-Omnicom Merger Means for Media Companies
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Publicis Groupe and Omnicom Group executives are clearly looking forward to wielding enhanced power in the media business after they merge their companies into one new behemoth.
“I think we’ll be the first stop, whether you’re starting a new company or you’re media company coming to try to sell out the Grammys or the Super Bowl,” Omnicom CEO John Wren said on a call with analysts Monday afternoon. “I think the first place they will come every single time every single day is to us.”
And media executives are putting on a brave face so far, arguing that the massive scale created by the marriage won’t automatically undermine them in rate negotiations. The media business is too big even for a Publicis Omnicom Group to truly dominate, one TV executive said. “I am not worried right now about the leverage it could use in negotiations,” the executive said. “I don’t see any one person being able to handle all of it. It would take a miracle worker.”
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