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Western Union has named MullenLowe Mediahub its global media agency of record, consolidating its media business with the London-based company.

MullenLowe Mediahub, which is the media entity of MullenLowe Group, competed against incumbent Dentsu Aegis’ Vizeum and Publicis’ ZenithOptimedia in the pitch. The agency has put together London-based Team Union to handle the money transfer company’s reported $325 million media business.

“Western Union’s purpose, drive, brand and vision, to be a global leader in cross-currency, cross-border money movement, complements Mediahub’s mission to work with the world’s most innovative brands,” said John Moore, global president of MullenLowe Mediahub, in a statement.

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