Mar
24
‘We’re Not Your Father’s Clorox’
Posted in: Uncategorized
Marketing has been a hot topic for CEOs of late.
How hot? Leaders of Procter & Gamble Co., L’Oral, Mondelez and General Mills were going so far as to divulge how much of their media outlays go toward digital at the recent Consumer Analyst Group of New York Conference in Florida.
Clorox Co. Chairman-CEO Don Knauss didn’t get so deep into the marketing weeds as others in his CAGNY presentation, but in an interview with Advertising Age beforehand, he said it’s been on his mind.
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